Australia's largest carrot producer, Rocky Lamattini & Sons

Story By Nathan Dyer

There’s a big black Kenworth pulling out from the Wemen processing plant of Rocky Lamattina & Sons and another one pulling in. somewhere across the eastern states there are another dozen black B-double Lamattina trucks all branded the same: “Australia’s favourite carrots.”
Seated behind his desk at the company’s offices in north-west Victoria, Angelo Lamattina estimates the fleet of Kenworths travel more than three million kilometres each year. “We deliver to sydney six days a week, Melbourne six days a week and brisbane five days a week,” Angelo says. Fifty metres from where Angelo sits, the company’s 16,000-square-metre production facility processes 1000 tonnes of carrots every week. Pre-packaged bagged and boxed carrots are trucked to coles supermarkets and wholesale markets across the country. blemished produce is sent to the company’s juicing plant and from there carrot juice concentrate is exported to Asia.

This story excerpt is from Issue #90

Outback Magazine: Aug/Sept 2013