Mark Muller - firstname.lastname@example.org
For publishing enquiries please email - email@example.com
For advertising enquiries please email Bronte Smith - firstname.lastname@example.org
Subscriptions and website enquiries
Subscriptions Department - email@example.com
Subscriptions Manager: Andrea Wallace - firstname.lastname@example.org
Subscriptions Assistant: Michelle Higgins - email@example.com
The Heart of Australia
When you read OUTBACK we introduce you to some of our most colourful characters, and show you some truly amazing scenery along the way; from broad sweeping plains, to vibrant red deserts and soaring mountain ranges … all surrounded, of course, by crystal blue oceans.
This is OUTBACK magazine, the inspirational read that takes you beyond the city and deep into the heart of Australia. In our pages you’ll discover a world of fascinating people, some hard at work keeping old traditions alive, others fast discovering new ways to breathe vibrancy and life into an ancient land.
Whether it be the forests of Tasmania, the high country of Victoria or the untamed Top End, this is a land full of energy, hope and innovation. For almost 16 years, OUTBACK magazine has brought the people of the bush together, highlighting in a positive, supportive style of reporting their struggles, successes and triumphs. In that time we’ve become part of their family.
Now we invite you to be part of that special relationship, and come see how you can touch the heart of Australia.
AUDITED CIRCULATION 56,719 (Jan 2014)
PRINT READERSHIP 377,000
DISTRIBUTION Subscribers, newsagents and R.M.Williams stores & stockists nationally, internationally and downloaded digitally.
COVER PRICE $10.95
EDITOR-IN-CHIEF Mark Muller
NATIONAL SALES MANAGER Bronte Smith
For all advertising enquiries contact National Sales Manager Bronte Smith on 0414 383 619 or firstname.lastname@example.org
What is OUTBACK?
A bi-monthly magazine that captures the essence of remote Australia and, by showcasing it in a positive way, brings into reality a world that is unknown to many people.
Essentially, OUTBACK is about life beyond the city. It is an accessible, experience-oriented publication. We are more interested in things that people can see, touch and feel for themselves than "looking glass" pieces that can be seen only in print. We're just as interested in people as in places. More often than not we want to see people in their environment.
Where is the OUTBACK?
Anywhere that is remote, different, challenging, non-urban. It is in south-west Tasmania, the High Country of Victoria, along the Great Divide in New South Wales, just as much as it is in Central Australia. It doesn't have to be all red dirt!
Who is OUTBACK, who's in OUTBACK, and who's the target?
OUTBACK is owned by R.M.Williams Publishing.
The subjects we showcase are as diverse as the outback itself. Station owners, jackaroos, stockmen, travel and hospitality operators, pilots, doctors, miners, fishermen - you name the occupation - anyone who has a close involvement with the outback is a potential subject.
They're young, old, male, female, black, white, brindle. We love them all.
Our market is 50/50 city/country, male and female, upmarket and middle market, primarily 30-55 age group; people who identify with R.M.Williams - the man and the products - and what this represents to Australia and Australians
The outback is the emotional and geographic heart of Australia, but usually receives only cursory coverage in the media. In the new millennium, Australians are examining who they are, what they represent, and what this country to which they belong is all about. Many of the answers lie in the history, heritage and traditions that were forged in outback/remote areas.
In a nutshell, OUTBACK seeks to be recognised as the quintessential Australian magazine; the publication that, if someone asked, Is there a magazine about Australia?, the answer would be "Yes, OUTBACK".
What type of material do we want?
Real stories about real people and real places that strike a chord with readers. We want great experiences, great characters, great accomplishments and just plain great stories.
OUTBACK is NOT an agricultural publication and the only articles with any agricultural bent are about stations. Station stories are all pre-assigned and are about properties with a special significance.
The bulk of our subject matter falls into one of these categories:
- Out There: soft adventure experiences that qualify as being "quintessentially outback" in nature.
- Profiles/People: an insight into bush characters and people with a very strong link to/involvement with the outback. Preferably not well-known identities.
- Stations: properties of real substance, historic interest, or are simply "special".
- Outback Story: in essence our cover story, a major feature about a unique or especially interesting aspect of outback life.
- Dining: great outback dining/food experiences. They must be good!
- Outback Life: aspects of living in the outback that are different to the everyday lives of most people; in effect, a unique insight into how other people live and work.
- Outback Pubs, Towns, Places to Stay or Visit: anything that qualifies as offering a genuine outback environment or experience.
- Outback Tracks: a journey through a remote or especially interesting region of outback Australia, focusing on the people, sights, sounds and the whole experience. Definitely not a technical four-wheel-drive piece.
- Outback Events: largely photographic coverage of different, out-of-the-ordinary outback events. Heavily people-oriented.
- Historical items in a contemporary context: we're interested in linking the past with the present - historical items that have a contemporary twist.
We're open to suggestions and are happy to discuss ideas, although it is imperative that the proposal be submitted in writing first. We do not accept material on spec and will not discuss an idea for which a written outline hasn't previously been sent.
And please, don't expect that a proposal will appear in the next issue! The average length of time it takes for a contribution to be published, from the time of receipt, is six months.
For a detailed guide to OUTBACK sections, email email@example.com
What we don't want
Items about politicians and politics; negative pieces about the state of roads, hospitals or services; old-timers' reminiscences; ocker subjects of the kind you'd expect to see in down-market publications; landscape photos and stories that totally ignore people; technical 4WD treks.
Writing style/copy format
Present tense; no use of first person; casual, relaxed, conversational; magazine not newspaper style (don't tell the story in the first para, run sentences together, build up the interest, use people as the means to the end etc).
Copy should be generated in Microsoft Word and submitted on disc or by email firstname.lastname@example.org.
Photos: Digital RAW files (if this is not possible, please supply unedited JPEGs in the highest resolution possible). Please also supply low-resolution JPEGs for positional purposes. Clearly identified captions are essential.
OUTBACK is published at the end of January (Feb/Mar issue), March (Apr/May), May (June/July), July (Aug/Sept), September (Oct/Nov) and November (Dec/Jan) each year.
In most cases (unless specifically pre-arranged) material submitted less than eight weeks before publication will be held over for a subsequent issue.
We do not accept words and photos sent on spec. Items that have not been previously discussed have virtually no chance of being used. In the first instance, fax or email an outline of 50-100 words about the piece, its thrust, photos and the section of the magazine it suits to email@example.com.
Mostly we will assign/commission material, although at times we will ask for words/pics to be sent on the basis of payment on usage.
We will not publish material in the same style and format as has appeared in other publications, and never within six months of appearing elsewhere. Similarly, we require a six-month window before a story or photo in OUTBACK may be published elsewhere.
We pay at the rate of approx. $350/page for words and photos. If different contributors are involved, text payment equates to 40-50 cents a word. We will assign a photographer to an item if we don't (or can't) get suitable photos from the writer or from other sources.
Payment is made for acceptable editorial material after the publication has been completed and sent to the printer (usually the third week of the month that the magazine goes on sale ie. payment in late March for the April/May issue, which will be on sale at the end of March).
If an item is assigned and the material submitted is considered unsuitable, it is the responsibility of the contributor to make amendments before it can be published and payment made.
When we enter into an arrangement for multiple items, which may be used in one or more issues, we may negotiate a one-time package rate (irrespective of when they're used) or make part payments. In these cases we'll enter into a specific arrangement with the contributor(s).
All contributors are expected have their own medical, property and public liability insurance when on assignment for OUTBACK or any of its publications.
OUTBACK retains copyright of all text published in the magazine, digital platforms and associated titles. Copyright of photographs remains with the photographer, unless otherwise agreed. However, OUTBACK reserves the right to use published photos to promote the magazine on OUTBACK and R.M.Williams websites, through social media, on posters and other point-of-sale material, in advertisements and any other context that enhances circulation.
Unless otherwise agreed, photos that are re-published in a subsequent issue attract a rate of half the usual rate of payment.
When OUTBACK agrees to publish text or photos from a contributor, it does so on the explicit understanding that text and photos gathered for OUTBACK's use cannot be published in Australia for at least six months from the date of publication in OUTBACK or associated titles.
In some situations we'll pay or meet travel costs. But these always have to be pre-arranged. Never enter into a contra arrangement for the supply of a vehicle, airline ticket etc without our knowledge and approval.
For editorial enquiries, contact Editor-in-Chief, Mark Muller.
Phone (02) 9028 5400
Fax (02) 9028 5431
R.M.Williams OUTBACK magazine can be purchased from any R.M.Williams retail store and most newsagents. You can also buy OUTBACK from the stockists listed below.
The Bloke Shop, Shop 1/203 Main Road
(08) 8323 8299
Mt Barker Clothing, 21 Gawler Street
(08) 8391 0559
Country Attitude, 3a Commercial Street, West Mount Gambier
(08) 8724 9006
Southeast Saddlery, 62 Smith Street
(08) 8762 2447
The Store on Second, 24 Second Street
(08) 8658 1030
Unit 5, Lot 8, Main North Road, Parafield Retail Centre (08) 8182 1333
Yates Menswear, 127 Murray Avenue
(08) 8586 6121
Mr Menswear, 23 Ocean Street
(08) 8552 2356
Greg Grant Saddlery, 683 Ipswich Road
(07) 3892 2144
Shire Saddlery, Shop G4, 123 Browns Plains Road
(07) 3800 6748
Horseland Bundaberg, 31a Electra Street
(07) 4152 5196
Aussie Bush Hats and Oilskins, Cairns Central Shopping Centre
(07) 4037 0011
Aussie Bush Hats and Oilskins, 85-87 The Esplanade
(07) 4037 0011
Golders, 71–73 Alfred Street
(07) 4654 3952
Shop 38, 38 Capella Street
(07) 4983 2020
David’s Mensland, 50 Bloomfield Street
(07) 3286 2214
Countrywide Saddlery, 46 Drayton Street
(07) 4662 5665
Golders, 70 Cunningham Street
(07) 4662 4911
Eaglesham’s Menswear, 58 Clermont Street
(07) 4982 1104
Goomeri Emporium, cnr Moore and Jones streets
(07) 4168 4433
Arthur Schofield & Co, 64 Marshall Street
(07) 4671 1461
Ipswich Saddlery & Camping, 10 Wharf Street
(07) 3281 4277
Aitken’s Saddlery, Unit 6/1 Bryants Road
(07) 3209 7506
Horseland Mackay, 321 Nebo Road
(07) 4952 1255
LittleBit Country, 5 Broadsound Road
(07) 4952 4969
P.Comino & Sons, 14-16 Sydney Street.
(07) 4957 4370
Malanda Country Store, 22a James Street.
(07) 4096 5877
Goundrey Menswear, Shop 2 Mayfield, 127–133 Main Street.
(07) 5442 9200
Mansworld, 36-38 West Street.
(07) 4743 2406
Horse & Rider Saddlery, Shop 1, 12 Currie Street .
(07) 5441 4445
Paradise Boutique, 187 Gympie Terrace
(07) 5449 9731
Georges Rockhampton, 88 William Street
(07) 4922 5152
Brennors, 79-83 McDowell Street
(07) 4622 1699
Golders, 71 McDowall Street
(07) 4622 1611
Golders, 109 Victoria Street
(07) 4625 3323
Hannas Drapery, 563 Ruthven Street
(07) 4632 2099
Mike Williams Country Clothing, 45 Russell Street
(07) 4639 1510
Donohues, 230 Charters Towers Road
(07) 4775 5144
John Melick & Co, 481 Flinders Street
(07) 4771 2292
New South Wales
Anthony’s Shoe Repairs, 2/441 Dean Street
(02) 6021 8060
Jack’s Country Clothing, Shop 2/4 Centrepoint, Olive Street
(02) 6021 5706
Concepts of Armidale, 172 Beardy Street
(02) 6771 1877
Vaemp Footwear, Shop 1/4 North Street
(02) 4472 4525
Bathurst Workwear, cnr William and Russell St. (02) 6331 9244
Blowes Clothing, 64 William Street. (02) 6331 4122
Frank Smith Shoe Repairs, 71 Keppel Street. (02) 6331 7544
The Peppertree Variety Store, 32-34 Chanter Street
(03) 5885 2475
The Berry Barn, 119 Queen Street
(02) 4464 2200
BOWRAL. The Countryman,
346 Bong Bong Street (02) 4861 3818
BROKEN HILL. Outback Whips & Leather,
350 Argent Street (08) 8087 8887
CASINO. Fitzmacs Pty Ltd,
82 Walker Street (02) 6662 2131
COBARGO. South Coast Leather,
Shop 1, 68 Princess Highway
(02) 6493 6655
COOTAMUNDRA. Kevin Deep’s Clothing & Footwear, 159 Parker Street (02) 6942 1465
COWRA. Bushmans Boots and All,
52 Kendall Street (02) 6341 1299
DENILIQUIN. Diggers Australia,
38 Napier Street (03) 5881 8777
DENMAN. Denman Dapkos,
38 Ogilvie Street (02) 6547 2204
DUBBO. Blowes Clothing,
121 Macquarie Street (02) 6882 8205
234 Macquarie Street (02) 6884 4755
Furneys Town & Country,
123 Erskine Street (02) 6881 8422
FORBES. Allure on Main,
54 Rankin Street (02) 6851 4778
52 Wharf Street (02) 6555 6788
GOULBURN. Goulburn Country and Workwear, 245 Auburn Street
(02) 4821 9466
GUNNEDAH. Purseglove’s Menswear, 205 Conadilly Street (02) 6742 6742
LEETON. Classic Country,
Shop 6, 44-52 Pine Avenue
(02) 6953 3926
MERIMBULA. Coast Country Merimbula, 13 Market Street (02) 6495 3166
MILTON. The Milton Clothes Line,
Shop 3, 41 Wason Street
(02) 4455 5264
139-143 Balo Street (02) 6752 1833
MUDGEE. Blowes Clothing,
18-20 Church Street (02) 6372 1024
MURWILLUMBAH. Murwillumbah Work ’n’ Country Gear,
74 Main Street (02) 6672 6283
NARRABRI. McInnes Clothing Co,
101 Maitland Street (02) 6792 2059
NEWCASTLE EAST. Gentlemen’s Outfitters, 116 Hunter Street
(02) 4929 1399
ORANGE. Blowes Clothing,
204 Summer Street (02) 6362 8866
QUEANBEYAN. Hiscocks Saddlery & Clothing,
167 Crawford Road (02) 6297 1578
SINGLETON. Redbournberry Clothing Co, Suite 1/128 John Street
(02) 6571 5582
SYDNEY. Goodwood Saddlery,
19/1 Horden Place, Camperdown
(02) 9519 8844
195 Victoria Street (02) 6552 3299
WAGGA WAGGA. Booted Out,
189A Baylis Street, (02) 6921 0466
ARARAT. Carroll’s Saddlery,
244 Barkley Street (03) 5352 3758
BALLARAT. Messer & Opie,
17-19 Bridge Mall (03) 5331 1811
BEECHWORTH. Beechworth Classic Apparel, 71 Ford Street (03) 5728 1022
BERWICK. Country Connection,
73 High Street (03) 97699935
CHIRNSIDE PARK. Saddle Up,
Shop 6, Chirnside Homemaker Centre, 282 Maroondah Highway
(03) 9727 4000
COBRAM. Peppertree Quality Clothing, 29-33 Bank Street (03) 5872 1532
ECHUCA. Drovers Saddlery,
Shop 1/130 Hare Street
(03) 5482 6288
HEALSVILLE. Country Smart,
191 Maroondah Highway
(03) 5962 1008
50 Wilson Street (03) 5382 1769
HURSTBRIDGE. Workin’ Clobber,
Shop 1/920 Main Road (03) 9718 2564
KILMORE. Lowden’s Saddlery,
82 Sydney Street (03) 5782 1711
LEONGATHA. Great Southern Saddlery, 1 Bair Street (03) 5662 2615
MILDURA. Wallers Bushman’s Outfitters, 80 Pine Ave (03) 5023 2846
SALE. The Stable Door,
264 York Street (03) 5144 5546
SHEPPARTON. O’Deas Saddlery,
92 High Street (03) 5821 3385
57 Benalla Road (03) 5822 1967
STAWELL. Clarks Furniture, 161 Main Street (03) 5358 3942
WARRNAMBOOL. Country Attitude,
105 Leibig Street (03) 5561 6028
WARRAGUL. Port Phillip Shop,
cnr Barkly and Smith streets
(03) 5623 4369
GERALDTON. Bennetts, 134 Marine Terrace (08) 9921 1322
Rogue Pony, 167 North West Coastal Highway (08) 9965 5570
ALICE SPRINGS. Outbush Alice Springs,
Shop B/79 Todd Mall (08) 8953 0222
Don Thomas Stockman Outfitters,
63 Todd Mall (08) 8952 1106
DARWIN. Delaney’s Produce Store,
Shop 2, 20 Knuckey Street
(08) 8981 8144
KATHERINE. The Bush Boutique,
38 Katherine Terrace (08) 8972 3161
Unit A7 Harvey Norman Centre,
Tasman Highway (03) 6248 4722
CAMPBELL TOWN. Coopers of Campbell Town,
102-104 High Street (03) 6381 1146
6 Formby Road (03) 6424 7099
93 Harrington Street (03) 6236 9969
Les Lees, 109 Liverpool Street
(03) 6234 4488
KINGSTON. Drysdale’s Clothing,
45 Channel Highway (03) 6229 1099
LATROBE. Wells Clothing & Craft, 108–114 Gilbert Street (03) 6426 5000
LAUNCESTON. Allgoods Pty Ltd,
71-79 York Street (03) 6331 3644
SCOTTSDALE. D & Me Fashion,
33 King Street (03) 6352 2919
SHEFFIELD. Slaters Country Store,
52 Main Street (03) 6491 1121
WYNYARD. Domus, 68 Goldie Street (03) 6442 1535
Australian Capital Territory
WODEN. Leather & Trading,
B2B Bonner Court, Westfield
(02) 6232 4585
TORONTO. The Australian Boot Company Ltd,
2644 Yonge Street (1) 416 488 9488
The Australian Boot Company Ltd,
791 Queen Street (1) 416 514 2411
VANCOUVER. The Australian Boot Company Ltd, 1968 West Fourth Avenue (1 604) 738 2668
Gaardboe Trading Aps, Larsbjoernsstraede 26 (45) 3333 8383
KOKKEDAL. Australian Life Style, Barthahus, Fredtoftevej 1 KD2980
(45) 4032 5158
RENNES. Jervis Bay, 4 rue de Montfort, 3500 (33) 2 99 78 24 05
VANNES. Jervis Bay,
20 rue des Vierges, 56000
(33) 297 472 672
Vanha Yhdystie 21 (9) 4133 7300
LILIENTHAL. Outback Imp & Export, Brandes e.K AM Wolfsberg 9
(49) 4298 939024FRANKFURT. Australien Shop,
Berliner Strasse 33 (49) 69 9002 8437
OBIHIRO. R.M.Williams Agency Japan Pty Ltd,
Nishi 2 Jo, Minami 10 Chome,
20-5 Obihiro-shi T080 0012
SAPPORO CITY. R.M.Williams Agency Japan Pty Ltd, Sapporo Factory 2, Jyokan 3F, North 2 East 4,
Chome Chuo-Ku (11) 210 2122
ARROWTOWN. The Golden Fleece,
23 Buckingham Street (3) 442 1205
ASHBURTON. Todds of Ashburton,
314 East Street (3) 308 5089
AUCKLAND. Yarntons, Unit 1, 80 Paul Matthews Road, (9) 414 4692
18–22 Mokoia Road (9) 418 4011
CHRISTCHURCH. PGG Wrightson, 411 Blenheim Road (3) 341 4318
77 Victoria Road (9) 445 3479
HASTINGS. Thomson’s Suits,
355 Heretaunga Street West
(6) 878 9740
HASTINGS. Forbes & Co.
111 Maraekakaho Road,
Stortford Lodge (6) 878 7830
INVERCARGILL. McKenzie Menswear, 99 Dee Street (3) 218 6581
MASTERTON. Bullick Blackmore,
201 Queen Street (6) 377 5239
QUEENSTOWN. Anderson Outfitters,
69 Beach Street (3) 442 7054
RANGIORA. Sparks Rangiora,
156 High Street (3) 313 6320
ROTORUA. The Outdoorsman Headquarters, 6 Tarawera Road
(7) 345 9333
SOUTH DUNEDIN. Alex Campbell, 187 King Edward Street (3) 455 3280
TAIHAPE. Ruapehu Farm Supplies,
120 Huatapu Street (6) 388 0486
TAUPO. Albert Pointon Menswear,
13 Heu Heu Street (7) 378 7325
823 Main South Road (6) 349 6241
WAIPUKURUA. Quayles Les-Frills,
Ruataniwha Street (6) 858 8537
WANGANUI. Andersons Menswear,
50 Victoria Avenue (6) 345 5220
OSLO. Bootskompaniet Norway,
Post Box 316 Skoeyen N-0213
(47) 920 14 900
CAPE TOWN. R.M.Williams Country Clothing, G41 Cavendish Square Shopping Centre, Dreyer Street, Claremont (27) 21 671-9880
Country Clothing/EMU Creek Trading,
Shop G3.3, Cedar Square Shopping Centre, Cedar Road, Fourways
(27) 11 465 5236
EVEROD. Bootskompaniet I Sverige AB, Stora Vagen 81–82 (44) 238616
OUTBACK is one of the success stories of Australian magazine publishing in recent decades. The current audited circulation is 61,836 net paid sales (Dec 2014) and the average readership per issue is 390,000.
Our market is approximately 65/35 country/city, upmarket and middle market, 50/50 male and female, primarily 35+ age group, with approximately 50% of readers being subscribers: people who identify with R.M.Williams, the man and the products, and what this represents to Australia and Australians.
Patron: Ken Cowley AO
Editor-in-Chief: Mark Muller
Senior Associate Editor: Terri Cowley
Associate Editor: Therese Hall
Associate Editor: Ken Eastwood
Art Director: Peter Pap
Production & Design: Clare Das Neves
National Advertising Manager: Bronte Smith
Advertising Assistant: Lesley Henry
Subscriptions Manager: Andrea Wallace
Subscriptions Assistant: Michelle Higgins
Accountant: Ian Hannaford
Accounts Assistant: Rhonda Traversi